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Is Your Chamber Sending The Wrong Message?

Is Your Chamber Sending The Wrong Message?

If you’ve ever had a small business cancel their membership because they didn’t get anything out of it, read on. Small business owners can be a tough audience for a chamber of commerce. So much of what you do as a chamber is focused on helping them succeed, yet many...
Content Marketing – The Nine Lives of a Single Topic

Content Marketing – The Nine Lives of a Single Topic

Awhile back I was perusing a chamber website and clicked on the blog. There I found a stark, blank, lonely page with one post that said “Coming soon.” The post was dated 2013. It made me sad. It made me sad because this chamber was trying. They understood the value...
My Number One Tip For Producing Chamber Videos

My Number One Tip For Producing Chamber Videos

You’ve probably heard that you need to be doing video. If you’ve haven’t heard, or you’re not convinced, here are a few stats to munch on. The folks at Cisco predict that consumer internet video traffic will rise from 64 percent in 2014 to more...
Attention Please! Being Seen & Being Heard

Attention Please! Being Seen & Being Heard

Huh? What? I beg your pardon. Please, would you repeat that?  We’ve all been there. You’re in a crowded place with a lot of background noise and you can’t quite catch all of the conversation.  Or maybe you were distracted by something else. Our world...