by Michelle West | Mar 7, 2019 | Blog
One of the challenges that I think a lot of chambers face in communicating with their small business audience is that most chamber staff have never owned a small business. It can be difficult to fully understand the member experience if you’ve never been in their...
by Michelle West | Feb 2, 2019 | Blog
It can be difficult to stay on top of all of the demands you have to find, create and deliver quality content on a consistent basis for your members. You have a lot on your plate and when you have to make a choice between putting out a fire or engaging your...
by Michelle West | Jan 24, 2019 | Blog
I recently presented a webinar to for the Iowa Chamber of Commerce Executives on Communicating Value To Your Small Business Audience. Here’s the...
by Michelle West | Dec 15, 2018 | Blog
Chambers are always looking for more ways to demonstrate value for their members. And restaurant members are often the toughest customers to please. Their business hours and hectic schedules can prevent them from attending chamber functions, and sometimes they can...
by Michelle West | Nov 1, 2018 | Blog
Small Business Saturday is just a few weeks away and chambers are beginning to spread the word to “Shop Small” in communities across the nation. Spread your message wider and gain some great visibility for the chamber and your members by presenting the...
